Brand Development &
Strategic Localisation
Build brands that belong in the markets they enter. We connect positioning, identity, product adaptation and marketing with practical omnichannel deployment.
ZIXIN ENTERPRISE SINGAPORE
Rooted in China.Growing across Asia.Reaching the World.
Zixin Enterprise Singapore develops brands, invests in strategic ecosystems and executes international growth. We connect China’s product and manufacturing strengths with Asia’s markets to build locally relevant brands and scalable businesses.
Introducing our two flagship launch projectsBRANDS. ECOSYSTEMS. INTERNATIONAL GROWTH.
DEVELOPED IN SINGAPORE
SUNWAY PYRAMID · STORE DESIGNTHE BRANDS & BUSINESSES WE BUILD
01 / WHAT WE DO
Develop the brand.
Build the ecosystem.
Expand internationally.
Three connected disciplines. One team connecting strategy with execution, from a product’s first market expression to its next stage of regional growth.
Brand Development &
Strategic Ecosystem
Investments
Build and invest in complementary businesses that connect supply, products, retail, wellness and technology. Each business adds capabilities to the wider ecosystem.
Brand Internationalisation
Strategy & Execution
Turn international ambition into a market-entry path. Connect market selection, local partnerships, distribution and regional expansion around the needs of each brand.
ECOSYSTEM IN ACTION
From the crop.
To freshly served.
Three programmes connect our supply chain with home cooking, processing, equipment and retail. From the Sweet Potato Home Plan to RoastPlus Pro and FryPlus Pro, one crop creates new ways to enjoy sweet potatoes.
LIMITED LAUNCH OFFER
THE SWEET POTATO HOME PLAN
ILSP × GastroEatzRoast at home. Enjoy every month.
Receive 4 kg of fresh sweet potatoes and a mystery box every month, paired with an AiRO+ air fryer oven to connect our supply chain with everyday home cooking.
12-month subscriptionS$49.90 / month
- Limited launch offer: 6 months free sweet potato subscription
- Free AiRO+ 9L air fryer oven worth S$129, with a one-year warranty
- Complimentary recipes & workshop by ILSP ambassador Genevieve Lee
LAUNCHING
OUR FIRST SWEET POTATO ROASTING PROGRAMME
ILSP · RoastPlus Pro™Sweet Potato Roasting Programme
Roast. Serve. Grow. Our first Sweet Potato Roasting Programme pairs fresh sweet potato supply with the RoastPlus Pro™ digital roaster. It brings the crop directly into a branded hot-food experience, connecting supply, equipment and retail partners.
LAUNCHINGAUTONOMOUS DEEP-FRY KITCHEN PROGRAMME
Powered by GastroEatz.AIFryPlus Pro
The future of fresh sweet potato snacking.
Our first autonomous deep-fry kitchen programme connects Zixin Fresh Sweet Potato, processed fries and snack formats with autonomous cooking and an ilovesweetpotato consumer experience.
Machine priceS$48,880
- Lease-to-own plan available
- Includes 12 months of maintenance and a supply chain package
- Grant Advisor available (Up to 50% Support)
One supply chain. Two ways to serve.
The value comes from connecting the whole journey: sourcing the crop, developing products, supplying the right equipment and bringing them to consumers through branded channels.
ROAST & SERVE
- Zixin Fresh Sweet Potato
- RoastPlus Pro™ digital roaster
- Freshly roasted sweet potatoes
- Partner retail channels
PROCESS & FRY
- Zixin Fresh Sweet Potato
- Processed sweet potato fries & snack formats
- FryPlus Pro autonomous frying
- Freshly prepared food
Fresh sourcingProduct development & processingCooking equipmentBranding & retail channels
Meet the businesses behind our ecosystem02 / THE PLATFORMS & PROJECTS WE BUILD
Ideas made tangible.
Brands brought to life.
Our projects bring our capabilities into the real world: products, flagship destinations, creative collaborations and moments that connect with people.
One platform. Many ways to connect.
ilovesweetpotato is our platform for promoting sweet potato, educating consumers and connecting brands with communities—online, in stores and through shared experiences.
SINGAPORE-DEVELOPED BRANDFEATURED PROJECT / 01A brand developed in Singapore.
A brand developed in Singapore.
Built for everyday life.
From a distinctive identity to a growing product family. NutriRootz connects product development, brand storytelling, omnichannel distribution and regional expansion through the ILSP platform.
DIGITAL & SOCIAL
ILSP website & socials
Content, community and product discovery.
ILSP BRAND AMBASSADOR
Genevieve Lee
A familiar face. A shared love of good food.
JEWEL CHANGI AIRPORT
ILSP × Home’s Favourite
A shared flagship retail experience in Singapore.
CULINARY COLLABORATION
ILSP × The Hainan Story
Sweet potato, expressed through familiar favourites.
SUNWAY PYRAMID · MALAYSIA
The ILSP flagship
A regional destination for sweet potato discovery.
BRAND DEVELOPMENT
ILSP × SSSOOO
Good Things Come in Three.
Mr Kiasu · NDP 2026NDP 2026
ILSP × Mr Kiasu
Official Principal Sponsor · NDP 2026
Mr Kiasu collaborations, retail activations and sweet potato snacks at NDP 2026.
Sentosa GrillFest 2026SENTOSA · 2026
ILSP × Sentosa GrillFest
Official Sweet Potato Sponsor
From our ILSP booth to culinary collaborations, bringing sweet potato to the festival.
TRADE SHOW PARTICIPATION
FHA 2026
Our participation in FHA 2026 brought fresh sweet potatoes, branded food products and equipment together at the Zixin Enterprise booth. Explore the product displays and conversations that connect our ecosystem with trade visitors.
TRADE SHOW PARTICIPATION
HK FoodPro 2026
Our HK FoodPro 2026 showcase brings together fresh produce, NutriRootz products and sweet potato ingredients. The exhibition creates a space for product discovery and conversations with trade visitors and potential partners.
Good Things Come in Three.
SSSOOO is a contemporary café concept that celebrates the versatility of sweet potatoes through a playful and delicious food experience.
From comforting hot favourites to refreshing cold creations, SSSOOO transforms the humble sweet potato into an exciting variety of snacks, desserts and beverages.
Three O’s.
Three expressions.
One joyful experience.
The three vibrant O’s in the SSSOOO logo represent three distinctive personalities, each bringing a unique expression of joy, flavour and discovery to the brand.
01
Discover
OLI
Bold, cheeky and bursting with energy, OLI represents the excitement of discovering new flavours and experiences. Always ready for the next adventure, OLI brings a playful spirit and endless curiosity to SSSOOO.
02
Delight
PERRI
Calm, easygoing and effortlessly charming, PERRI reminds us to slow down and savour life’s little pleasures. Representing comfort and enjoyment, PERRI celebrates the simple delight of every delicious moment.
03
Explore
YUMI
Bright, curious and full of wonder, YUMI represents imagination and the joy of exploring new possibilities. Always eager to discover what’s next, YUMI inspires creativity and fresh experiences.
More creative collaborations
03 / OUR BUSINESS ECOSYSTEM
Different capabilities.
Connected ambition.
Alongside the ILSP platform, five complementary businesses connect fresh supply, food solutions, retail, wellness and agritech.
02 / FRESH PRODUCE
Zixin Fresh Import & Export
Fresh produce sourcing, wholesale and regional distribution.
03 / FOOD SOLUTIONS
Velterra Food Solutions
Connecting ingredients, processing and product development with market needs.
Design concept04 / FRESH-FOOD CONVENIENCE
KadoMart Holdings
Ready-to-eat food, Kado Café and hybrid manned and unmanned convenience.
05 / WELLNESS
NUE Health Group
Botanical products, Nanyang Bencao herbal teas and wellness experiences.
zincfox↗AGRITECH / AUTOMATION / AI
06 / AGRITECH & DIGITAL
Zincfox Agritech
Agritech, automation and digital operations across the ecosystem.
04 / OUR REGIONAL DIRECTION
Rooted in China.
Connected through Singapore.
Growing across Asia.
We bring product and manufacturing strengths together with local market understanding. Singapore connects our brand-building platform with regional teams and partners.
CN
China
Product strengths.
Manufacturing capabilities.
The roots of our journey.
LET’S BUILD WHAT COMES NEXT
Your next chapter.
Built together.
Tell us about your brand, product or market ambition. Let’s explore the right path to build, connect and grow.
Start a conversation ↗01Develop & localise your brand↗02Build an ecosystem partnership↗03Take your brand internationally↗
Enquiries are handled by our team through ilovesweetpotato.
hello@ilovesweetpotato.com